Client: Bailey Hydraulics

Approach:

B2B Marketing, B2C Ecommerce, Paid Media, Lead Generation, Brand Development, Landing Page Optimization, Strategic Consulting, Data-Driven Analytics Dashboards

Challenge:

As a global leader in the manufacture of hydraulic components and electronic controls for equipment, Bailey Hydraulics wanted to amplify their brand presence and clearly communicate the value of their comprehensive solutions. They needed a strategic partner to increase visibility across multiple channels, engage key decision-makers, and drive qualified leads in both B2B and B2C segments.

Solution:

Hammerseed deployed a multi-channel strategy to enhance Bailey’s brand story and establish them as a go-to provider in their space. By leveraging Bailey’s wealth of first-party data, we developed precision-targeted digital ads that both educated and engaged existing and potential clients. These ads highlighted Bailey’s unique capabilities and provided a clear value proposition to diverse audiences, ensuring consistent brand recognition.

Strategies That Delivered Impact:

1. Harnessing First-Party Data to Drive Engagement:
   With 95% of business clients typically not in the market at any given moment, we knew it was critical to create ongoing, meaningful engagement that nurtured relationships long before the purchase decision. Our team tapped into Bailey’s internal data to identify strategic opportunities, build look-alike audiences, and hyper-target the right stakeholders on LinkedIn, Facebook, and Google.
   
   
2. Creating High-Impact Digital Ads to Educate and Engage:
   We designed ad campaigns that went beyond standard promotion. These ads were built to educate decision-makers by demonstrating how Bailey’s products solve specific industry challenges. This approach not only drove higher engagement but also positioned Bailey as a trusted resource within the market.
   
   
3. Driving B2C Ecommerce Growth with Strategic Campaigns:
   To capture and convert high-intent customers, we launched a robust suite of PPC, display, and remarketing campaigns that met consumers where they spend time. By focusing on granular audience targeting and relentless optimization, we delivered a 25X return on ad spend (ROAS)—driving growth of Bailey’s ecommerce presence.
   
   
4. Delivering Real-Time Insights with Custom Analytics Dashboards:
   Visibility is power. We designed tailored analytics dashboards that synthesized Bailey’s digital ad performance, ecommerce data, and sales outcomes into actionable insights. This transparency empowered leadership to make informed, data-driven decisions, refine bidding strategies, and maximize their marketing investment.

Results:

• Amplified Brand Awareness: Increased visibility and engagement across targeted B2B segments.
• 25X ROAS in B2C ecommerce, driving a pipeline of ready-to-buy customers.
• Optimized Sales Efficiency: Sales teams spent more time on high-value accounts and leads.
• Data-Driven Decision Making: Enhanced strategic clarity through real-time campaign insights.

Conclusion:

Our partnership helped Bailey expand their market presence with a cohesive brand narrative, more engaged audiences, and a stronger competitive edge. Through strategic innovation and precise execution, Hammerseed positioned Bailey to thrive in an increasingly competitive landscape.

Ready to amplify your brand’s potential? Let’s talk about how Hammerseed can do the same for you.