Project Description
Matthews Fun Machines
HOW WE TACKLED THE BRIEF GIVEN TO US
Brief
Matthews Fun Machines is a family owned and operated powersports dealership located
in Matthews, North Carolina. They’ve been in business over 34 years and offer a
huge selection of new and pre-owned motorcycles, ATV’s and personal watercraft.
Their goal is simple: provide customers with the best selections, the best deals
and the best service anywhere!
Paid Search Management (Google Adwords)
Remarketing Campaigns
Online Reputation Management
Deliverables
Hammerseed built a paid search strategy from the ground up for Matthews Fun Machines. We performed keywords research to identify what terms and phrases were getting the most search volume month to month. We then created campaigns and ad groups that would target these terms on a more granular level.
We also created multiple remarketing audiences that would reach users with display advertising based on their interests on the web site.
Results
Matthews Fun Machines has seen industry low click through rates on the ads we have created. Through our various iterations we were able to increase click through rates driving up the Quality Score associated with their Google Adwords account.
This enhanced Quality Score has also allowed us to maintain a steady budget but increase traffic to the site significantly. We are paying almost 1/3 the price for clicks compared to local competitors.
More Clicks, More Business!
