Attracting and keeping dental patients is an imperative objective, whether you are a new or established dental practice. Here are some top suggestions for keeping your practice on the growing edge and hammering it home.
It’s all about the customer. It’s all about the customer. It’s all about the customer. We can’t say it enough. For dental practices competing with what feels like 100s of competitors on every corner satisfying patients and keeping them happy can be the secret to your success.
Giving your patients what they want is a key to developing a dental patient pipeline year after year.
Dominate the search listings
When people are looking for a dental practice, greater than 75% of people use online search tools, primarily Google Search. Your dental practice needs to be front and center.
Having a solid web presence and foundation for growth is key. It matters not only to your patients but also it matters to Google. You website needs to be user-friendly, mobile-optimized and constantly updated with content that is relevant to search queries about dental topics. If you have this already, you have a solid foundation to build upon, but its only one aspect.
You need to make sure you put your best foot forward with Google and make sure that you are following all the best practices for optimizing your site. How well you show up and rank for things on Google will ultimately dictate how well you will grow your practice. 85% of searches are happening on Google. Dominate it!
Google is the front door for many of your patients. With Google My Business and 100s of other online publishers who list your information online, some users will never make it to your website. That is why it is so important to have your profile optimized. If you do all these things your practice can show up in the Google local pack, local finder, knowledge panel, or other types of search results.
You will want to make sure that all your information is accurate and up to date on all publishers. You will also want to make sure that your practice address, hours of operation, key services and photos or videos to showcase your office and providers is current.
Your reputation is the only thing you have
You will want to differentiate yourself online when people find your information. Positive reviews can make or break a dental practice. One bad review can lead many potential patients astray. Google has published studies that show 80% of people will read reviews and use them to help inform their purchasing decisions.
You should have a regular program in place to garner additional reviews of your dental practice. You should always respond to both positive and negative reviews.
Want to find out how Hammerseed Dental can help you grow your practice? Give us a call today.