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Marketing analytics and reporting

Know what's working.

Marketing analytics services: tracking, dashboards and reporting that connect your marketing to calls, leads, sales and revenue. Clear numbers, explained in plain English, so you know where to spend the next dollar.

Analytics for businesses in Charlotte and across North Carolina, and for national B2B and ecommerce brands.

Clients include
Bailey logo
F&M Bank logo
Ingersoll Rand logo
Dr. Robert Rogers & Associates logo
FS-Curtis logo
Atlantic Compressor Services logo

You can't grow what you can't see.

Most businesses can’t tell which channel brought in their best customers. We make your results visible, so you can put more behind what works and stop paying for what doesn’t.

CallsForm fillsSalesAd spendRankingsPipeline

Tracking, dashboards and answers.

We set up the measurement first, then report on the numbers that matter to your business.

Set up

  • Analytics setupGoogle Analytics 4 and Tag Manager configured properly.
  • Conversion trackingCalls, forms, bookings and purchases tracked by source.
  • Call trackingCallRail numbers that show which ads and pages drive calls.
  • CRM integrationLeads connected to HubSpot or your CRM so you can see what closes.

Report and decide

  • Custom dashboardsLive dashboards in Looker Studio that pull every channel together.
  • Monthly reportingWhat happened, why it matters and what we’re doing next.
  • AttributionWhich channels and campaigns drive leads and revenue.
  • TestingA/B tests on pages and ads to keep improving results.

Reporting we build.

SEO reporting dashboard showing backlinks, authority score and site speed
SEO dashboards
Looker Studio

Live dashboards showing rankings, backlinks, site speed and traffic in one view.

Facebook and Instagram campaign reporting in Meta Business Manager
Social reporting
Meta insights

Reach, engagement and conversions tracked across Facebook and Instagram.

Bailey Hydraulics B2B ads running on LinkedIn and Instagram
The Bailey Group
Custom dashboards

Dashboards that brought together ad, ecommerce and sales data so the team could act on it daily.

How analytics work runs.

Fix the tracking, build the view, then use it every month.

Audit

What’s tracked today, what’s missing and what’s wrong.

You get a measurement plan.

Set up

Analytics, conversion, call and CRM tracking put in place.

You get accurate data.

Visualize

Dashboards built around the numbers you care about.

You get one clear view.

Advise

Monthly reviews and recommendations on where to invest.

You get decisions backed by data.

Analytics questions.

Rather talk it through? Call 704.807.4090.

Do you work with our existing analytics?

Yes. We audit what’s in place, fix what’s broken and build on what works.

Google Analytics 4, Tag Manager, Looker Studio, CallRail, Semrush and HubSpot, plus the reporting inside each ad platform.

Yes. Your dashboard is live, so you can check it whenever you want, and we walk through it with you monthly.

Yes, when your CRM or sales data is connected. That’s how we report cost per customer, not just cost per click.

Works well with.

Building it is half the job. Getting it seen is the other half. These services are planned together with this one.

Let's talk.

Tell us what you want to grow. You’ll hear back from a senior strategist, not a sales rep.

Before we call, we’ll look at your website and how you show up in search, so the first conversation starts with specific ideas.