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Industrial marketing agency for manufacturers and B2B companies

Built for B2B.

We’re an industrial marketing agency for manufacturers, distributors and industrial service companies, and we know how to market technical products. Clear websites and product literature, search and paid media across Google, LinkedIn and Meta, and account-based programs that get you in front of the people who sign off.

Working with industrial and B2B companies across the United States from Charlotte, NC.

Industrial clients include
Ingersoll Rand logo
FS-Curtis logo
Atlantic Compressor Services logo
Bailey logo
Microban logo
Valspar logo

A better product still loses to the one the buyer found first.

Engineers and purchasing teams do most of their research before they ever call a rep. If your specs, your expertise and your name aren’t where they look, the shortlist gets made without you.

Google searchGoogle AdsLinkedInFacebook and InstagramDistributor sitesTrade showsAI answers

Who we work with.

Companies with technical products, long sales cycles and more than one audience to win over.

Manufacturers and OEMs

Compressors, hydraulics, equipment and components sold through direct sales, dealers or both.

Distributors and dealers

Brand-line pages, local search and co-op programs that turn manufacturer lines into local leads.

Industrial service companies

Service, rental and maintenance businesses that need the phone to ring when a plant goes down.

B2B service firms

Banks, staffing, security and professional services selling to other businesses.

Get specified. Then get in the room.

We make your products easy to understand and easy to find, then reach the accounts you want with programs your sales team can actually use.

Get specified

  • Websites built for buyersProduct data, spec sheets, calculators and quote paths that work for engineers and purchasing.
  • Product literatureCatalogs, brochures and sell sheets that carry the specs and the reasons to buy.
  • Technical SEORankings for the product and application searches your buyers use, nationally and by territory.
  • Trade show and sales toolsBooth graphics, presentations and leave-behinds that match the rest of your brand.

Get in the room

  • Account-based marketingPrograms aimed at named target accounts and the roles on each buying committee.
  • Audience buildingLook-alike and retargeting audiences built from your own CRM and customer data.
  • Google, LinkedIn and Meta adsSearch campaigns that catch buyers looking now, plus LinkedIn and Facebook/Instagram ads that reach engineers, plant managers and buyers by title and industry.
  • Dealer and distributor programsCo-op campaigns and brand-line pages that support your channel partners.
  • CRM and pipeline reportingHubSpot and CRM integration, with reporting in pipeline terms your sales leaders use.

Industrial and B2B work.

Bailey Hydraulics B2B ads running on LinkedIn and Instagram

The Bailey Group

A hydraulic components maker selling to industrial buyers and online shoppers. We built look-alike audiences from their customer data across LinkedIn, Facebook and Google, ran ecommerce search, display and remarketing, and tied it together in dashboards their sales team uses daily.

25×return on ad spend in B2C ecommerce

Launch month for an industrial service company.

An industrial equipment sales and service company in the Southeast went from no paid presence to always-on visibility across Google, LinkedIn and Meta in 30 days. Search caught buyers needing service now, LinkedIn reached operations, maintenance and plant roles at target companies, and Meta stayed in front of past visitors.

58,796
ad impressions in month one
1,715
clicks to the website
5.49%
Google Search click-through rate, where industrial search typically runs 2 to 3%
2.87%
LinkedIn click-through rate, reaching 57,000+ plant and maintenance decision-makers

Platform-reported results from Google Ads, LinkedIn Campaign Manager and Meta Ads Manager.

Ingersoll Rand generator brochure
Ingersoll Rand
Product literature

Industrial generator brochures that give engineers the specs and give buyers a reason to call.

FS-Curtis
Website and engineering tools

Website migration and a rebuilt sizing calculator for a compressor manufacturer selling through a national distributor network.

Atlantic Compressor Services
SEO and brand-line pages

SEO, local service pages and brand-line pages for an air compressor sales and service company, plus print pieces like product brochures.

How a B2B engagement runs.

Long sales cycles need patient programs and honest measurement. Here’s the shape of the work.

Map the buyers

With your sales team, we define target accounts, buying roles and what each needs to see.

You get a target account plan.

Fix the foundation

Website, product content and tracking brought up to what serious buyers expect.

You get a site that sells.

Reach the accounts

Google, LinkedIn and Meta ads, search and retargeting aimed at the accounts that matter.

You get seen by the right people.

Report in pipeline

Engaged accounts, meetings and opportunities, connected to your CRM.

You get numbers sales trusts.

Questions from industrial teams.

Rather talk it through? Call 704.807.4090.

Do you understand technical products?

Yes. We’ve worked on compressors, generators, hydraulics, coatings and antimicrobial technology. We learn from your engineers and product managers, and we write for buyers who know their stuff.

Yes. We build brand-line pages, co-op campaigns and local search programs that help channel partners sell your products, while keeping the brand consistent.

That’s the point. We’re a HubSpot certified partner and connect campaigns to your CRM, so marketing is measured in meetings and opportunities, not clicks.

We track leading signals, like target-account engagement, qualified inquiries and quote requests, then follow them through to pipeline and closed revenue.

Yes. Our industrial and B2B clients are spread across the country. We’re based in Charlotte and travel for kickoffs, plant visits and trade shows when it helps.

Let's talk.

Tell us what you want to grow. You’ll hear back from a senior strategist, not a sales rep.

Before we call, we’ll look at your website and how you show up in search, so the first conversation starts with specific ideas.