One story, two kinds of buyer.
We built Bailey’s brand story into a multi-channel program, using its first-party data to aim ads that teach buyers what Bailey’s products solve, not just what they are.
25×return on ad spend in B2C ecommerce
25× return on ad spend.
Bailey Hydraulics makes hydraulic components and electronic controls, and sells them two ways: to industrial buyers and to people shopping online. We built one program that reached both, using Bailey’s own customer data, then tied it together in dashboards the sales team uses every day.
Services: B2B marketing, ecommerce, paid media, lead generation, brand development, landing pages and analytics dashboards.
Bailey wanted its brand to carry the full range of what it makes, not just one product line. That meant more visibility across channels, a way to reach the engineers and buyers who choose suppliers, and qualified leads in both its B2B and consumer markets.
We built Bailey’s brand story into a multi-channel program, using its first-party data to aim ads that teach buyers what Bailey’s products solve, not just what they are.
Most B2B buyers aren’t in the market on any given day, so the program had to keep Bailey in front of them until they were, while selling to online shoppers who were ready now.
We used Bailey’s customer data to find opportunities and build look-alike audiences on LinkedIn, Facebook and Google, aimed at the stakeholders who influence a purchase.
Creative that shows how Bailey’s products solve specific industry problems, which earned more engagement and positioned Bailey as a resource, not just a vendor.
Search, display and remarketing campaigns aimed at high-intent shoppers, with tight audience targeting and constant optimization. The result: 25× return on ad spend.
Custom dashboards that combine ad performance, ecommerce data and sales outcomes, so leadership can adjust bids and budgets with real numbers.
A stronger market position built on one brand story, more engaged audiences and a sales team spending its time on the right accounts.
Tell us what you want to grow. You’ll hear back from a senior strategist, not a sales rep.
Before we call, we’ll look at your website and how you show up in search, so the first conversation starts with specific ideas.